Why dimensions matter for YouTube
YouTube surfaces your content across many surfaces: home feed, suggested, search, Shorts shelf, and channel pages. If your assets are the wrong size, you can end up with blur, unexpected cropping, or text hidden behind UI overlays. A clean export doesn’t guarantee CTR — but a messy export can reduce it before the viewer even has a chance to decide.
Use this guide as a baseline, then test the final thumbnail at small sizes and on different backgrounds. When in doubt: simplify the visual story, increase contrast, and reduce text.
How to choose between PNG and JPEG
PNG preserves sharp edges, which helps text and high-contrast graphics. JPEG compresses photos well, but can create artifacts around text. If your thumbnail is text-heavy, PNG is often the safer choice. If it is photo-heavy and you need to stay under size limits, a high-quality JPEG can work.